THE ESTABLISHMENTS THAT WISH TO ACHIEVE A BETTER POSITION IN THE TRANSPORTATION SECTOR MUST FOCUS ON CREATING PERSONALIZED PURCHASING EXPERIENCE IN THE NEAR FUTURE.
The new report of Amadeus company titled ‘Traveler Groups of the Future 2030: Making Travel More Attractive’ offers clues for travel companies regarding how to keep up with passenger demands that are going to change in time. According to the report, the first step to access new generation passengers is creating a ‘personalized purchasing experience.’ The six new traveler profiles, on which the companies that operate in the transportation sector must focus, are simplicity searchers, reward hunters, social capital seekers, cultural purists, ethical travelers, and obligation meeters. Written by the research company Frost & Sullivan on behalf of Amadeus Information Technologies Group, the report titled ‘Traveler Groups of the Future 2030: Making Travel More Attractive’ guides the travel companies about how to handle the demands and needs of the six new traveler groups that are expected to appear in 2030. According to the report, demands, behaviors, and values of the passengers are going to define them more than demographic information in the near future. This brings the necessity of utilizing different types of data, especially the data that comes from the social media, in order to create purchasing experiences appropriate for personalized needs.
Inspiration and information channels
Another important headline of the report is that the personalized product and service packages are going to shape the traveling style of the future during the process of uninterrupted communication and trouble-free purchasing. The sales channels that are going to surface following this structuring are the channels of ‘inspiration,’ offering more inclusive experience (smart phones, tablets, and virtual reality head gear) and used for exploring, and the channels of ‘information’ focusing on buying with summarized content (smart watch, virtual reality, and service robots.)
The ever-rising star of data
In the light of these developments, data is going to become the most important resource of the establishments that organize different travel programs. The companies that collect the most valuable data and use them in the most different way are going to remain one-step ahead of their competitors. The report titled ‘Traveler Groups of the Future 2030: Making Travel More Attractive’ offers innovative tips about how the experience of a travel is going to become more personalized under the influence of the new data collecting techniques and technologies in the coming ten years. BT Strategic Marketing Director of Amadeus Air Lines Robert Sinclair-Barnes makes the following comment: “The work named ‘Traveler Groups of the Future 2030: Making Travel More Attractive’ has the characteristics of continuation of the report titled ‘TravelerGroups of the Future 2030: Understanding the Traveler of Tomorrow’ defining the six new ‘types’ of travelers published by Future Foundation. The report offers practical advice for airlines and supplementary service providers on how to prepare for the new passenger groups that are to appear in the near future and how to appeal to them during the nine phases of a travel. Understanding the evolution of the passenger demands and their buying behaviors is going to help airlines and other travel companies to serve their new generation passengers better.”
Traveler groups of the future
Senior BIT Advisor of Frost & Sullivan Lawrence Lundy highlights the necessity of building a buying experience that meets the needs of the new generation passengers so the companies that sell travels can turn into establishments that offer different experiences to their clients. Social capital seekers, among the traveler profiles that are going to become prominent in 2030, are going to be inspired by the social media and expect personalized service from companies as they plan their travels. Those travelers who are open to new services in every minute of their travels are going to share the data that they have with pleasure. They are going to be able to use the new technologies with ease. Ethical travelers are going to coordinate their travel programs through a point of view that is environmentalist and socially responsible. Cultural purists are going to build their travel on discovering different cultures and their life styles. Obligation meters reflect a profile that usually travels for business. Time is important to them and being at the right place at the right time is going to gain more importance. Simplicity searchers are going to value transparency more than ever when they plan their travels. In the near future, brands that structure their communication studies in accordance with these groups are going to shine.