BRANDS THAT ARE GOING TO PLACE THE EXPERIENCE MARKETING AT THE CENTER OF THEIR STRATEGIC BUSINESS PLANS TO ADVANCE AND OFFER EXTRAORDINARY EXPERIENCES TO THEIR TARGET MASSES WILL DRAW AWAY.
A trend analysis company named J. Walter Thompson Intelligence (JWT) analyzes the future trends that will influence all sectors from nutrition, agriculture, and health to tourism, technology, and retail through a different perspective. The company obtains these data by observing the insight at the intersection of consumer segments. The Future 100 Report by JWT’s The Innovation Group offers important tips about new areas of experience that will guide many sectors in 2017 and beyond.
Artificial Intelligence (AI) Art
How will business lines and industries change in 2017? If you are wondering about the answer to this question, it is worthwhile to take a look at the upcoming foresight of The Innovation Group, which is based within JWT, and the 3 new experience marketing channels that shine within this scope. After the artificial intelligence, the debate over whether autonomous vehicles that are going to be produced will render taxi drivers’ jobless or not have been going on for a long time. Another debate is that even white-collar managers are no longer be needed. Will they be able to replace artificial intelligence with artists as well? One of the most successful examples of this subject was J. Walter Thompson Amsterdam’s award at the Cannes Lions Festival with the project “The Next Rembrandt”. Within the framework of this project, the existing works of the artist were scanned. With a combination of artificial intelligence and 3D printing technology, a completely new piece of work has been unveiled to match Rembrandt’s design spirit. A special competition named “IK Prize” is organized by the London Tate Britain Museum every year for the advancement of digital technology. It is an interesting fact that the artificial intelligence was once again the theme of the year 2016’s competition. The winner of the competition in 2016’s artificial intelligence concept was Fabrica brand’s work titled “Recognition”. Inspired by the paintings at the Tate Britain Museum, Fabrica blended the photographs taken by Reuters, which resemble these paintings, bringing a different perspective to the vision of the photojournalists and artists and the connection between yesterday and today.
The technological advances highlighted at CES 2016 show that the technologies developed for babies are on a significant rise. This area stands out as a new and profitable marketing space. Monitoring devices are becoming increasingly more intelligent. An increasing demand for a one-step baby formula maker, which is a machine that looks like a coffee machine, shows that the market will grow rapidly. By 2017 and beyond, we will see new technological products that will enhance the quality of life for babies and make it easier for parents. The number of ioT applications for babies will increase rapidly. A baby bed named Snoo, bearing the signature of designer Yves Behar, is one of the most important representatives of this movement. After you have safely tucked your baby into Snoo, you press the button on the side of the bed and your baby falls asleep with gentle rocking and motion. You can also follow your baby’s sleep pattern and mood step by step. All you need to do is download the Snoo application to your smartphone. Witnessing the development of digital technologies, the members of the millennium generation are building up their own families and assuming the responsibility of being parents. As they grow their own children, it is observed that they demand technological innovations that will make their jobs much easier.
As luxury skyscrapers rise in the sky, architects think of new ideas as well. This time we come across the world’s first luxury skyscraper with rainforests and beaches in it. This project is rising in Dubai. Rosemont Hotel Residence, which will be 3 thousand 600 meters high, is expected to be open in 2018. The skyscraper also has a playground for children, a trampoline park, and a bowling alley. The hotel has a sky lobby on the 26th floor, costing 280 million dollars and designed by the world-famous architecture company ZAS Architecture. Company partner DJ Armin says that in an area of about 7.000 square meters, there are tropical rainforests, an artificial beach and an area where children can play. The most distinctive feature of the Rosemont Hotel is that it promises getting you wet in the rainforests or under the waterfalls thanks to the installation of a great sensor system. Singapore’s artificial beach called Sentosa was built with sand from Indonesia and Malaysia. Located in the Songjiang district of Shanghai, InterContinental Shimao is building a 5-star hotel with an investment of around $430 million around an abandoned stone quarry on the highest peak in the city. This hotel will have its own artificial lake and aquarium. The luxury and high-end hospitality sector will accelerate the competition to offer different experiences that can be both sophisticated and a part of nature through such practices to the target mass.