We are on the verge of a whole new era in which artificial intelligence-driven variables and possibilities begin to transform everyday life.
Technological innovations, especially in the field of art, health, and sports, are gradually increasing the effectiveness of applications of augmented reality and artificial intelligence. if the painters, who had lived and produced important works in the past, had lived today, what kind of paintings would they produce? The answer to this question, hidden in the depths of artificial intelligence… Sports and luxury-oriented brands are taking advantage of the possibilities offered by these technologies to the end to provide a different experience to their target audience.
Artificial intelligence in art
Debates that artificial intelligence will replace taxi drivers with unmanned vehicles have been going on for a long time. Even white-collar managers will no longer be needed is expressed. So, can artificial intelligence replace artists? Such a situation is unlikely to happen in the near future. But today’s artists have taken the necessary measures in this regard. Artists use newly developed artificial intelligence technologies to create a remarkable effect on their designs. One of the most successful examples of this is J. Walter Thompson Amsterdam’s award-winning project ‘The Next Rembrandt’ at the Cannes Lions Festival. Within the scope of this project, the existing works of the artist were scanned. With the help of artificial intelligence and 3D printing technologies, a completely new work was created in accordance with Rembrandt’s design spirit. Fabrica brand’s ‘Recognition’ came to the fore in the special competition ‘IK Prize’ organized by the Tate Britain Museum in London every year for the advancement of digital technologies. Analyzing the paintings exhibited at the Tate Britain Museum, Fabrica blended the photographs taken by Reuters, which were similar to these paintings, and brought a different perspective on the connection between yesterday and today through the visions of photojournalists and artists.
Augmented reality focused gyms
Gyms stand out as one of the new playgrounds of technology with new interactive layers and new applications that break the routine. Sports centers now offer augmented reality applications. Asphalt Green, a sports center in New York, has equipped the entire gym with LED lights. The most important reason for this is to provide the participants with visual clues about the movements in the group activities. The infrastructure of this system is shaped by the Prama application of Pavigym. This system is actively used in Europe’s leading sports centers. Enhanced climbing walls, illuminated by LED lights, offer a different experience to the target audience. Developed under the leadership of Aalto University’s Game Research Unit, this system has become operational in Finland at two important points. We will soon see examples of new applications in Europe, Asia, Australia and North America. The emergence of such new formations is the most important indicator that applications towards augmented reality may be spread more rapidly in the health and fitness sector in different parts of the world in the near future…
Luxury brands focus on sports and health also
The perspective of luxury brands towards health and sports activities gained a different momentum. JWT’s retail trend analysis results show that consumers’ interest in wellness-oriented retail is growing rapidly. 57% of the Millennium Generation in the United States and 45% of the Millennium Generation in the UK emphasize that they prefer to have a gym or sports facility at retail outlets. Luxury store chains are trying to attract the attention of consumers who care about their health with this type of practices. Brands such as Adidas, Balmain, and Giorgio Armani add a different kind of dynamism to their luxury-oriented perspectives with health and sports activities. For example, the Selfridges brand introduced its wellness-focused retail concept as part of its Body Studio. This collection includes active wear, sports underwear and pajamas. The Hemsley + Hemsley café serves here wellness and healthy nutrition-focused products. According to Morgan Stanley’s report, the sportswear market will grow by 30% by 2020. Luxury store chains will focus more on fitness and sports-oriented practices and events in retail point-of-sale experiences to gain a significant share of this market.