DEMAND FOR AESTHETIC SOLUTIONS IN CORPORATE WORLD IS INCREASING

DEMAND FOR AESTHETIC SOLUTIONS IN CORPORATE WORLD IS INCREASING

MANY BUSINESS PEOPLE DEPEND ON AESTHETIC SOLUTIONS NOT ONLY TO INCREASE THEIR SELF-CONFIDENCE BUT ALSO TO DISPLAY A MORE DYNAMIC PROFILE IN THE CORPORATE WORLD.

Long ago, Aristotle had emphasized that a good appearance could be much more effective than a reference letter. Today, our image and appearance prove the reality of this observation by being the most important elements of CVs. Researches show that for this reason, it is getting easier to find jobs, and the discrimination caused by the differences in age and personal appearances are ending in the corporate world, all thanks to aesthetics. In addition, the number of people who receive consultancy in this field is increasing.

PRESENTABLE AND DYNAMIC EMPLOYEES ARE IN DEMAND
Some researches show that ordinary looking people earn five to ten percent less income than average looking people, while the average looking people earn three to eight percent less income than good-looking people do. The research, which was done by Guildhall University in London, had eleven thousand participants and it verifies this data. According to the research, ordinary looking women earn eleven percent less income than attractive women do. Attractive men earn fifteen percent more income compared to ordinary looking men. The only explanation to this is ‘lookism’ in other words discrimination on the grounds of a person’s appearance. If you are ugly, your chance of finding a nice job is low. From this point of view, aesthetic surgery ensures social equality. According to Aesthetic, Plastic, and Reconstructive Surgery Specialist Prof. Dr. Ahmet Karacalar, being presentable and dynamic at all times plays an important role in the careers of male and female executives who desire to become actively involved in the corporate world. Integration of these values with experience creates the image of an employee in demand. Most companies prefer working with fit and spry executives instead of others who look sixty years old with a tired expression on their face. Ageism is an example to discrimination as lookism is.

Aesthetic operations vary depending on majors
This type of discrimination that reveals itself as a prejudice against aged people in business world has changed its course by means of aesthetic solutions. This also prevented misuse of age. A new employee profile has been created as ‘experienced-young’ thanks to aesthetic operations, which can take off ten to fifteen years from someone’s actual age. For this reason, companies prefer hiring people who have the looks of young-middle age and the experience of advance age. Karacalar informs the companies in different fields from banking to automotive and from textile to food with the help of the seminars that he organizes on the subject. What types of aesthetic operations do executives prefer in this context? Researches show that refreshing, mini or maxi applications of skin renewal, laser varicose vein treatment, breast, belly, and body contour packages are among the operations that are mostly preferred by business executives. The most interesting point of this subject is the majors of the executives. The needs of a banker and a flight attendant have their differences. Various applications are considered for people who work indoors or outdoors, in sitting or standing positions.

The number of happy workers is going to increase
People who work in sitting position encounter with problems such as cellulite or belly fat due to circulatory disorders. People who work in standing position have trouble with varicose veins. Ahmet Karacalar, who states that it is necessary to consider aesthetic solutions in two different views as personal and business investment, says, “When you present a nice appearance your self-confidence increases whether you like it or not. This way you also satisfy your ego. Following their operations, getting promotions or changing jobs are the situations that we encounter very often with people who go under aesthetic operations for personal reasons. The goal of the corporate companies is to create happy workers. The companies that target to motivate their employees develop different strategies. The number of such companies is going to increase in the future. While young executives prefer nose or lip aesthetics, middle-age executives go for erasing the old and tired face expressions and stem cell therapies, and men usually go under hair transplanting or gynecomastia. The companies that create happy workers by means of aesthetic solutions are going to be on top of the business world. The number of the employees with smooth skin, beautiful hands, smiling expressions, and dynamic styles is going to grow.”