Maker of Business Model Generation, translated to 28 languages and sold over 900 thousand copies around the world, CEO of Business Models Inc Patrick van der Pijl is among the important business model strategists of the global business. Emphasizing the fact that the business models are built on data now and the necessity of today’s companies to think like start-ups, Patrick van der Pijl’s tips offer an innovative guide map to many companies, initiatives, and professionals. 

New talents and a new mind
Four hundred seventy individuals and firms from 45 countries funded the printing of Business Model Generation, written by Alex Osterwalder and Yves Pigneur and edited by Tim Clark. CEO of Business Models Inc Patrick van der Pijl has been consulting over 300 companies including important establishments such as Toyota, Fujitsu, Intel, Microsoft, Deloitte, and Herman Miller in the field of innovative business models until today. He enables his targeted clients to look at their existing business models from a completely different perspective. He directs this process with new and visual tools such as ‘business model canvas, vision canvas, context canvas, value proposition designer, graphic facilitation, and joint design.’

How do you design your own business?
Patrick van der Pijl who has given over 200 speeches in different countries such as Denmark, Japan, the USA, Russia, Belgium, and Taiwan and training on business model design highlights that the new method of innovation is tools, new skills, and a new mind. He states that the largest step to success is observing the client needs, complains, and gains correctly.

Patrick van der Pijl, who expresses that they have collaborated over 500 global brands such as  Abnamro, ING Bank, Philips, Schiphol Airport, 3M, Mars, Wrigley, Amgen, Teijin, Intel, Microsoft, and Fujitsu, summarizes the message that they want to give the readers as an investor of the book, “Through this book, we are giving our readers a message, which suggests that they can design their own business and increase the value of their clients by using simple tools such as business model canvas. We tell them that they can achieve this by using simple and visual tools that can be comprehended by anyone.”

Business models that would make a difference should be designed
Pijl who also informs us about their road map for 2016 says, “We target to become the leader of practical way of thinking in the fields of strategy and innovation. That is why I am working on my book titled ‘How to Design Better Business’ now. In my opinion, brands should become more customer focused. Companies should think and function as start-ups. In other words, they should learn to work with limited resources in limited time. What happened in the past should be left alone in the past in order to design business models that would make a difference. This requires a viewpoint that is based on the behaviors and senses of customers. You can design your own business yourself.”

Business models are built on data
Patrick van der Pijl explains when brands and establishments make the most wrong decisions, “Companies waste their time by arguing over stale and wrong assumptions. However, clients don’t want that. This is not a correct method. Do companies ask their customers what they want? A lot of talk for nothing and those companies think that they know what their clients want without even basing it on the correct data. Companies should reduce the number of meetings, limit their functions, and get out and talk directly to their clients. Companies now aim in the direction of multilateral platforms. Uber, Alibaba, and Airbnb are among those companies.”

Pijl emphasizes that in the near future, health, media, finance, technology, and retail sectors are going to direct the process of business model designing and says, “Radical changes have been experienced both in the physical and digital worlds. Companies now give their starts in the digital world. Business models are built on data now. In the future, new platforms are going to appear especially in the employment sector.”