Entrepreneurs seek to make a difference in every field… One of the most prominent trends in recent years is the strategies to get rid of the stress of chaotic city life.
New generation entrepreneurs offer different alternatives to individuals who want to feel better. Taking advantage of special destruction treatment to relieve stress, and relaxing with the synergy of playing like a child as an adult are just a few of these tactics.
Experience economy helps ease the burden of life for adults with interesting, play-based, and riveting activities designed for ‘older children’. In particular, it is noted that certain parts of London have been turned into playgrounds for adults and various pop-up events are organized to help adults take their inner child out. For example; artist Camille Walala has built an inflatable castle behind the station on Liverpool Street, so that citizens can relieve their stress as part of the London Design Festival. Turbine Hall within the Tate Modern has been transformed into a peaceful haven with swings for three persons and carpets where you can easily sleep and roll over like children. Balli Ballerson, featuring an enormous ball pool for adults, serving candy-flavored cocktails, and unlimited pizzas, is opened at Shoreditch. This concept was born just after the opening of The Color Factory in 2017, where you can enjoy a ball pool, ribbon room, and interactive confetti explosions. Jo Hemmings, a behavioral psychologist, says, “These experiences promise entertainment to individuals. This is really necessary when you consider stressful city life. It’s all about relieving stress. These childish experiences let us enjoy nonsense and take a break from the real world.”
Opening in Kowloon, one of Hong Kong’s industrial districts, visitors of the Ikari Area have the chance to break home appliances and bottles with metal pipes in an abandoned office, wearing orange overalls and gas masks. To help the visitors let off steam, the walls are painted black and graffiti is drawn on them. It is said that the place is very popular especially among students who are obsessed with doing tests in educational life. The founder of the venue, 28-year-old musician Isaac Ho Siu-Tung, expresses that the Ikari Area meets a different need of the target audience and continues: Residents of Hong Kong are very angry people. Although I think they come mostly for entertainment, I believe the center also helps people with anger problems. At the same time, if anyone needs psychological support, we direct them to counselors. It is observed that destruction therapy is being practiced in other parts of the world. For example; The Anger Room in Dallas was born in 2008 in the founder Donna Alexander’s garage with the idea of her friends hitting trash with a baseball bat. Today, The Anger Room is also popular in Los Angeles and in New York.
New visual language of health
New entrepreneurial companies adopt a leaner approach to health and turn to minimalist designs. ‘Everything you need, nothing you don’t’ says the new Ritual packaging, which emphasizes clean, transparent content. PillPack, a pharmacy delivery service, is progressing by investing in the ‘simplified pharmacy’ motto. Both brands use vibrant colors that Generation Y loves. Opened in New York, the MNDFL is a meditation hall with many studios whose walls are covered with moss, ferns and thorns. The design concept of Naman Retreat’s Pure SPA salon in Da Nang, Vietnam also uses local plants that are good for visitors’ health. Thanks to the Global Good Building Standard introduced in 2014, architects are now focusing on social well-being when designing health centers. The Urban Agency architectural firm in Dublin has redesigned a dental center as a brighter and more breathing space. Curved walls made of wooden panels and floor-to-ceiling windows overlooking the green garden were used. The purpose of this design is to help reduce anxiety and create a sense of calmness. Hirano Clinic and Asahicho Clinic, both located in Japan, have taken this concept one step further.