After retirement, we all expect a much different life. If you really like cooking, you can take a different path in this regard, and if you like product design, you can have your handmade objects reach to different points in the world. The only thing you need to do for this is to focus on the hobbies and plan how you can have these hobbies reach large masses on the Internet. GoDaddy, the world’s largest small business-focused technology provider, shared important clues about how pensioners can turn their hobbies into businesses. There are 40 million Internet users in Turkey, which accounts for 60% of the country. In other words, today, retirees have the potential to earn additional income by carrying their hobbies, talents, and passions to the internet. The only thing they need to do is set a roadmap.

5 Strategies to ease the steps
GoDaddy’s Vice President of EMEA Stefano Maruzzi states that retirees’ ability to convert their interests into income is not at all difficult and explains: “We often see retirees turn their hobbies or talents into work after they are retired. The biggest factor in this is that everyone can register an appropriate domain name… And another factor is the ease of access to affordable digital solutions through a website, which is going to make materializing these ideas much easier. Digitally launching your business gives you a chance to test your idea and see whether there are demand and possibility for growth without the need of a physical location. It also offers an ideal way to announce your business as it allows you to communicate with 40 million people. It has never been easier to continue working. Be careful when choosing a name for your initiative, register a domain name for your idea, prepare your business plan, set up a website and socialize.”

How to choose a name and register a domain name for your idea?
Stefano Maruzzi also offers important advice on choosing a name: “It would be a good start to pick a name for your idea and reserve your place on the Internet before you dedicate yourself to start a business. This is something that should not be done blindly. You should find a name that is short, easy to write, memorable and interesting to your target group. Think about what you will present to your customers and what activities you plan for that. Are you aiming to make a product and sell it on the Internet? If so, how will you use the materials? Who will use your products or services? All these questions help you identify a specific word and word components. At the same time, you can choose to use your own name, first name and last name; so your customers know with whom they are communicating. The most important step after you decide on a name is to make a search for your name. Search on Google, scan social media platforms, and make sure no one else is using it. Whether you sell handcrafts or offer consultation at third party sites, registering your domain name is an important step to help your potential customers find you and get to your online sales platform.”

Create a website after you prepare your business plan
“If you are retired, you have already worked well enough throughout your life. However, we recommend that you prepare a business plan to continue your hobby in a more professional manner,” says Maruzzi and continues: “It does not need to be long or very detailed, but when you feel yourself ready, make a simple, single-page plan where you write down your product, your mission (why you are doing it), who your customers are (the more specific is the better), where you want to sell (online, bazaars, shops/galleries) and your financial goals. This will give you direction and keep your focus on your basic goals. When setting up a website, a single-page site with your phone number will suffice with a short article describing who you are and what you are doing to get started. The beauty of having a website is that it is a platform where you can update it whenever you want. You can add or remove pages as you like, you can change the content according to your needs. Consider the words people can use when searching for you or the products and services you offer. For example, if you are selling handmade towels from Antalya, make sure that the ‘handmade towel’ and ‘Antalya’ words are on your homepage and on your site.”

Become socialized and choose an e-commerce platform
Emphasizing the extreme importance of defining the target audience, Stefano Maruzzi continues: “Consider opening an account on social media platforms like Twitter, Instagram, and Facebook, where your target audience is spending time. It is important that you open accounts using the name of your business because you should later redirect your accounts to your website. So you can attract more customers to your website and let people review your products or ideas. If you decide to sell on the Internet, you need to choose an e-commerce platform. Whichever platform you choose, do not forget to link it to your website so that your customers who visit your website can find the online shop. If you add a homepage to your website that tells who you are, what you are doing and why you are doing it, your customers will be more inclined to click on your store and buy from you.”