The Tourism Sector Plunges into New Quests

The Tourism Sector Plunges into New Quests

The interest in accommodation and travel experiences that make dreams come true is rapidly increasing. Tourism brands, which are committed to promising extraordinary experiences to their target groups, make a difference with hotels that provide services underwater or have ski slopes on the roof.

The holiday perspective of the Generation Y brings new trends. The Generation Y, which heads for nature in order to cut off the connection with the digital world, adds a new dimension to camping tourism. The stars of different touristic destinations like Bhutan and Hobart are also rising rapidly.

Are you ready for new adventures?

Architects are now looking at a different perspective in hotel designs to shape unique travel experiences. As a result of this new architectural understanding, the hotels that are positioned in the middle of the scenic landscapes and bring imagination into the open, promise adventure filled experiences to their guests. The Danish architectural office Bjarke Ingels Group, known for its innovative architectural typography projects, is reshaping the service purpose of buildings with its latest project, Hotel des Horlogers. Located in the Valle de Joux of Switzerland, this 7,000 square meter hotel will provide a unique skiing experience to the adventure-loving guests with its zigzag-shaped five-stage ski trail and the Audemars Piguet Museum, which welcomes skiers at the end of the trail. This luxury hotel with 50 rooms is planned to be completed in 2020.

In October 2018, the world’s first underwater villa began to host its guests in the Maldives. The Muraka – Conrad Maldives, in Rangali Island, is a two-story hotel built entirely of glass. This hotel, which is built 16.4 feet below the water level, offers its guests a chance to stay in a tropic ocean environment. This unique experience costs 50 thousand dollars per night including a private butler and a chef who are ready to serve around the clock.

The camping tourism is on the rise

Headquartered in Australia, Camplify, the Airbnb of the camping world, states that their main audience is people aged between 25 and 34. And the Generation Y is once again the trigger of the increase in sales of camping equipment… This generation has witnessed a transition period in which social media, digital culture, and digital connection were experienced extremely intense. In our digitally connected world, the Generation Y is looking for various ways of disconnecting the world. The benefits of surrendering ourselves to nature on our mental health are getting more and more accepted. Maybe that’s exactly why they embraced the idea of camping outdoors this much. After all, is there a better way to break the connection with the outside world? Volkswagen has recently redesigned its iconic camper van California on its 30th anniversary and released a stylish model for 84 thousand dollars. The French concept store Merci chose to create a summer camp theme in the store, placing a very high dramatic curtain with a forest image on it, and decorating around it with tents, camping chairs, and stylish accessories. Walmart incorporated the outdoor products brand Moosejaw to its structure in 2017, while Gap incorporated with Hill City, an outdoor brand, to take its place in this field. The outdoor equipment and clothing brand REI offers its online visitors the opportunity to book camping sites via a special feature added on its website.

The most attractive destinations

While travel trends are changing rapidly, the number of new destinations that accelerate the heartbeat of travelers and add a different experience to the passion for travel is also rapidly increasing. Bhutan and Hobart stand out as the two newest destinations, the stars of which are still on the rise. Heavy tourist taxes in Bhutan, located in the eastern Himalayas, serve as a filter and cause a relatively low number of travelers to visit this area. Thus, this region is transformed into a tourism region that attracts only the wealthy. Bhutan, renowned for its National Happiness Index as well as its mountains, rivers and monasteries, brings visitors a minimum of $250 compulsory expenditure per day per person. This includes accommodation, food, transportation, a guide and an official fee of about $65 per day. If you want to stay in five-star resorts, you need to spend a much more serious amount.

Hobart is one of the newest alternatives in South Australia, which has managed to transform the island of Tasmania from a stagnant pond into one of the most remote and most unexpected cultural centers in the world. In the last few years, many art, music and food festivals have been held in Hobart. Large cruise ships dock the recently expanded piers. Hobart obtains a significant part of this new power from the Museum of Old and New Art (MONA), which was established in 2011 and can be reached via a short ferry ride from the center of Hobart.