The new trend in almost every sector is to provide functional experiences that will make life easier for individuals.
For example, smart city-oriented projects promise a more sustainable life to their target audience. Fashion brands invest in strategies such as artificial intelligence, augmented reality, and gamification, offering consumers extraordinary digital formats. Exciting innovative developments will add new surprises to lives.
How are the smart cities going to develop?
Technology companies like Alibaba’s City Brain or Alphabet’s Sidewalk Labs endeavor to show how technology can be used to make cities less congested, more livable and safer. Sidewalk Labs, owned by Google’s parent company Alphabet Labs conducts the largest experiment in city planning and technology in North America, building a new neighborhood from scratch in the southeast of downtown Toronto. Waterfront Toronto, the development partner of Sidewalk Labs, provides different information about the details of the new project. Instead of apartment buildings and cars, affordable, mixed-use buildings and numerous bicycles and pedestrian lanes will stand out. The focus will be on the central heating and cooling network that heats and cools buildings without using fossil fuels. A sensor network that will continuously collect real-time data about the physical environment; a personal portal or account that will enable residents of the region to benefit from public and private services will be on the agenda. Meg Davis, the project’s main development officer says, “Waterfront Toronto will be a good example of how to build cities that will affect our future the most.” Interest in smart cities is also very high in China.
Formats are changing
In the third film that was shot to promote the La Collection Memento collection of the fashion brand, Kenzo, Henri Rousseau’s famous forest imagery, which he used in his work in the 1900s, is combined with the aesthetics of the 21st-century’s video games. In the film, which focuses on Rousseau’s painting called Le Rêve, two model avatars inspired by the characters in the painting took place. H&M x Moschino collection was introduced in a fashion show that embraced the Z-culture of destroying the existing and surrounded by augmented reality in 2018 in collaboration with Magic Leap, a mysterious mixed reality and special programming firm supported by companies such as Alibaba, Google, and Warner Bros. The launch of the collection took place in New York, in a box displaying clothing and resembling a television. Users were given the chance to experience a tremendous experience by interacting with clothes and visual elements while navigating through this surreal space. Anna Tillberg Pantzar of the H&M Laboratory, in an interview with WWD at the beginning of the launch, said, “We are trying to understand the future of fashion retail. In the future, technology will play an even more important role in the development of the brand.”
Who’s got control?
At a time when consumers demand the protection and ownership of personal data, technology companies are beginning to leave the control to their users. Loomia takes the first step towards customizing the data by establishing a platform that gives consumers full responsibility for their personal data, which they may choose to sell or store. The Loomia (TILE) collects information on clothing, such as the frequency and duration of wear, and allows the person who wears it to exchange such information with manufacturers for blockchain awards. Loomia CEO Janett Liriano says that the Loomia platform will change the consumer data paradigm so that individuals, not companies, will have their own personal data and benefit from it if they wish. Snips is working on keeping data confidential with a decentralized voice assistant, which works through the blockchain, thus preventing personal information from being sent to the cloud. Rand Hindi, Snips’s co-founder and CEO, says consumers are becoming increasingly aware of privacy concerns arising from voice assistants working with cloud storage, which will directly affect consumer use. Dermot Horgan has designed a conceptual smart city called Data Municipality, based on a personal database. The city is based on the idea that individuals, not companies, should decide who uses, how and who can access personal data.